The West Midlands has won praise as a leading business tourism destination from UK-based event organisers in the annual British Meetings & Events Industry Survey (BMEIS).
Culture & Tourism
The Culture and Tourism Business Group provides strategic advice to the LEP Board on all matters relation to culture and tourism, to maximise the growth potential of the visitor economy across Coventry and Warwickshire businesses and organisations.
We are supporting both the Coventry of Culture 2021 and the Commonwealth Games 2022 to realise their full potential, ensure their lasting legacies and achieve the most economic impact across all our communities. The Group will facilitate and promote partnership working across our region to be proactive in any bids for further recognition for this sector in our region and for funding, including a Tourism Zone.
The Business group will:
- in line with the West Midlands Local Industrial Strategy and Tourism Sector Deal, develop, champion and review a Culture and Tourism Action Plan for Coventry and Warwickshire
- feed into and support the implementation of the West Midlands Regional Tourism Strategy
- support the delivery Boards of all relevant Destination Management Plans across the CWLEP Region to ensure cooperation and cross area implementation without duplication
- facilitate connectivity and complementarity between strategic partnership-based groups and initiatives across the region
- inform LEP strategic plans with reference to the local visitor economy and culture, tourism and hospitality industry current and future needs, particularly for the implementation of the Local Industrial Strategy
- work closely with the LEP Productivity and Skills Business Group to ensure that employment and skills training needs of the sector and employers in Coventry and Warwickshire and are shaped and supported
- ensure support for regional culture and tourism initiatives and ensure intelligence is shared from and to the West Midlands Combined Authority groups, networks and programmes
- receive intelligence from sector business groups and propose action on culture and tourism activity to address identified barriers to growth in the economy and issues of low productivity
- ensure that all members enhance the co-ordinating and facilitative role of the Group through:
- their membership and roles with other sector-related bodies across the region and nationally
- sharing information and intelligence from those bodies as appropriate with the Group reciprocating by disseminating information on the role and activities of this Group to those bodies.
View the Culture and Tourism Business Group Terms of Reference
Group Chair & CWLEP Board Lead: Helen Peters, Shakespeare's England
Operational Chair and CWLEP Executive: Steve Maxey, North Warwickshire Borough Council
Executive Support: Kate Hughes, CWLEP
Adam Dent, Advent Communications
Joanna Reid, Belgrade Theatre
Stephanie Kerr, BID Leamington Limited
Michael Holland, Birmingham Commonwealth Games 2022
Julie Finch, Compton Verney Art Gallery and Park
Trish Willetts, Coventry BID Limited
Laura McMillan, Coventry City of Culture Trust
Isabel Merrifield, Coventry Cathedral
Paula Deas, CWLEP
Nic Erskine, CWLEP
Neil Curtis, Net Visibility
Kevin Wright, RSC
Stephanie Chettle-Gibrat, Rugby Borough Council
Rich Warren, Rugby First BID Limited
Joe Baconnet, Stratforward BID Limited
Debbie Beardall, Shakespeare Birthplace Trust
Jo Handford, University of Warwick
Jamie Turner, Warwick Castle
Stuart Cain, Wasps Holdings
Angela Joyce, Warwickshire College Group
Vicki Barnard, Warwickshire County Council
Becky Frall, West Midlands Growth Company
Italics denote representatives of local Business Improvement District organisations (BIDS) – one representative from which will attend each meeting.
Local experts from the West Midlands are being encouraged to apply for a position on the new Regional Board for Tourism.
- Record breaking year for the versatile smart travel card with 240,000 customers using it to get about the region
Coventry is moving into its final 12 months of preparations for one of the biggest years in the city’s history.
The future of one of Coventry’s most important heritage buildings has been secured following the formal handover of the Grade II* Listed Drapers’ Hall by the council to Historic Coventry Trust.
A whole community came out in force to be thrilled by a spectacular event in Coventry on Sunday.
The next phase of exciting £4.8 million plans to transform Coventry’s Belgrade Theatre will begin in 2020.
With only seven days to go until the annual Coventry and Warwickshire Business Festival, local companies across the region are adding the finishing touches to their eagerly anticipated events!
After the release of the Business Festival Brochure, the two-week countdown to the Festival has officially started.
From playing the first game of lawn tennis, inventing the first practical bicycle and pioneering the first automated traffic lights, through to literary heroes such as Will
Minutes and Agendas
Regional Tourism Strategy
The West Midlands unveils its £1 billion Tourism Strategy to grow its visitor economy, 18 September 2019:Find out more about the unveiling Read the Regional Tourism Strategy
Coventry UK City of Culture 2021Read more
Meeting Dates 2019
29th January 2020