Overview

The Culture and Tourism Business Group provides strategic advice to the LEP Board on all matters relation to culture and tourism, to maximise the growth potential of the visitor economy across Coventry and Warwickshire businesses and organisations.  

We are supporting both the Coventry of Culture 2021 and the Commonwealth Games 2022 to realise their full potential, ensure their lasting legacies and achieve the most economic impact across all our communities.  The Group will facilitate and promote partnership working across our region to be proactive in any bids for further recognition for this sector in our region and for funding, including a Tourism Zone.

Objectives

The Business group will:

  • in line with the West Midlands Local Industrial Strategy and Tourism Sector Deal, develop, champion and review a Culture and Tourism Action Plan for Coventry and Warwickshire
  • feed into and support the implementation of the West Midlands Regional Tourism Strategy
  • support the delivery Boards of all relevant Destination Management Plans across the CWLEP Region to ensure cooperation and cross area implementation without duplication
  • facilitate connectivity and complementarity between strategic partnership-based groups and initiatives across the region
  • inform LEP strategic plans with reference to the local visitor economy and culture, tourism and hospitality industry current and future needs, particularly for the implementation of the Local Industrial Strategy
  • work closely with the LEP Productivity and Skills Business Group to ensure that employment and skills training needs of the sector and employers in Coventry and Warwickshire and are shaped and supported
  • ensure support for regional culture and tourism initiatives and ensure intelligence is shared from and to the West Midlands Combined Authority groups, networks and programmes
  • receive intelligence from sector business groups and propose action on culture and tourism activity to address identified barriers to growth in the economy and issues of low productivity
  • ensure that all members enhance the co-ordinating and facilitative role of the Group through:
    • their membership and roles with other sector-related bodies across the region and nationally
    • sharing information and intelligence from those bodies as appropriate with the Group reciprocating by disseminating information on the role and activities of this Group to those bodies.

View the Culture and Tourism Business Group Terms of Reference

Members

Group Chair & CWLEP Board Lead: Helen Peters, Shakespeare's England

Operational Chair and CWLEP Executive: Steve Maxey, North Warwickshire Borough Council

Executive Support: Kate Hughes, CWLEP

Adam Dent, Advent Communications

Joanna Reid, Belgrade Theatre

Stephanie Kerr, BID Leamington Limited

Michael Holland, Birmingham Commonwealth Games 2022

Julie Finch, Compton Verney Art Gallery and Park

Trish Willetts, Coventry BID Limited

Laura McMillan, Coventry City of Culture Trust

Isabel Merrifield, Coventry Cathedral

Paula Deas, CWLEP

Nic Erskine, CWLEP

Neil Curtis, Net Visibility

Kevin Wright, RSC

Stephanie Chettle-Gibrat, Rugby Borough Council

Rich Warren, Rugby First BID Limited

Joe Baconnet, Stratforward BID Limited

Debbie Beardall, Shakespeare Birthplace Trust

Jo Handford, University of Warwick

Jamie Turner, Warwick Castle

Stuart Cain, Wasps Holdings

Angela Joyce, Warwickshire College Group

Vicki Barnard, Warwickshire County Council

Becky Frall, West Midlands Growth Company

Italics denote representatives of local Business Improvement District organisations (BIDS) – one representative from which will attend each meeting.

News

Tuesday, November 19, 2019 - 11:10

The future of one of Coventry’s most important heritage buildings has been secured following the formal handover of the Grade II* Listed Drapers’ Hall by the council to Historic Coventry Trust.

Thursday, November 7, 2019 - 09:22

A whole community came out in force to be thrilled by a spectacular event in Coventry on Sunday.

Monday, November 4, 2019 - 15:06

The next phase of exciting £4.8 million plans to transform Coventry’s Belgrade Theatre will begin in 2020.

Monday, November 4, 2019 - 10:55

With only seven days to go until the annual Coventry and Warwickshire Business Festival, local companies across the region are adding the finishing touches to their eagerly anticipated events!

Monday, October 28, 2019 - 15:31

After the release of the Business Festival Brochure, the two-week countdown to the Festival has officially started.

Tuesday, October 22, 2019 - 14:20

From playing the first game of lawn tennis, inventing the first practical bicycle and pioneering the first automated traffic lights, through to literary heroes such as Will

Monday, October 21, 2019 - 10:08

The 2019 Coventry and Warwickshire Business Festival brochure has officially been released with over 15,000 copies being distributed across the region.

Friday, October 18, 2019 - 15:50

Plans to ensure that UK City of Culture 2021 has a major, positive impact on heritage, nature and the environment in Coventry have received significant national investment.

Wednesday, October 16, 2019 - 15:08

Operators behind the transformation of the former Coventry Evening Telegraph building into the city’s first four-star hotel have revealed the first completed interiors.

Monday, October 14, 2019 - 10:11

Some of the UK’s most creative individuals including Peaky Blinders writer Steven Knight have launched a powerful new body to turbo charge the region’s screen industry.

Useful Links

Regional Tourism Strategy

The West Midlands unveils its £1 billion Tourism Strategy to grow its visitor economy, 18 September 2019:

Find out more about the unveiling Read the Regional Tourism Strategy
Coventry UK City of Culture 2021
Read more
Government's Tourism Sector Deal

Announcement by the Prime Minister on 27 June 2019 of the new tourism sector deal:

Find out more about the announcement Read the Tourism Sector Deal
Birmingham Commonwealth Games 2022
Read more

Meeting Dates 2019

7th August

26th September

12th November

29th January 2020