China is often perceived as being a “difficult” market for a variety of reasons, but cultural differences are often cited as one of the main areas of concern.
The purpose of this session is to provide delegates with an awareness of China and Chinese business culture and an insight into how misunderstandings can arise (and be overcome) during business interactions with Chinese people.
Delegates will also learn about practical skills that can make business interactions with China more successful.
The training will cover:
An increased understanding about China and the mind set of Chinese people
An increased understanding of Chinese culture and its influence on doing business
An increased confidence and effectiveness in communicating and maintaining relationships with Chinese partners
* This session is aimed particularly at those companies on the verge of exporting to China for the first time or those looking to export.
Who is this workshop for?
This event is funded by West Midlands Chambers of Commerce’s ERDF SME International Growth Project. We therefore require attendees to complete and submit this simple online form (unless your firm has done so already). In order to attend you must be an SME registered within the West Midlands. On receipt of this we will process your place on the workshop.