Organiser: Gerti Willis
Date: Tuesday, December 11, 2018 - 09:00 to 12:30
1 Snow Hill Queensway
B4 6GH Birmingham

What could be more rewarding than seeing your company grow beyond borders...

The Middle East is a diverse, huge and challenging export market. The United Arab Emirates (UAE) is the UK’s largest civil export market in the region and the Kingdom of Saudi Arabia is the largest economy in the Arab world and an important export partner.

Western and Arab cultures have very different views on how to do business and it is important to get a deeper understanding of what these differences are and how to overcome perceived barriers.

This half day training will help you to improve your communication with partners in the region. Knowing your way around the dos and dont’s in business culture will save you from uncomfortable miscommunications. The Middle East is a difficult market to penetrate, so it is important to get it right.

The training will cover:

  • Arabic business culture: religion, beliefs, values, attitudes and customs

  • Arabic business and economic environment

  • Arabic business communication and negotiation style

  • challenges and solutions for doing business in this region

  • understanding and overcoming common pitfalls

  • ease of doing business

  • market entry

  • e-commerce and how to be

If you would like any additional information prior to registering you can contact our dedicated Language & Culture specialist, as detailed below:

Gerti Willis AMIEx | Communication & Culture Adviser

Tel: +44 (0)121 607 1942



This event is funded by West Midlands Chambers of Commerce’s ERDF SME International Growth Project and we therefore require attendees to complete and submit this simple online form unless your firm has done so already. In order to attend you must be an SME registered within the West Midlands. On receipt of this we will process your place on the workshop.