Organiser: Department of International Trade
Date: Tuesday, October 2, 2018 - 09:00
Coventry and Warwickshire Chamber of Commerce
Cheetah Road

Start your business on the path to global growth by joining this series of interactive and informative workshops, which will take you through the export journey covering the key topics listed below...

You can attend one, or all five - it's totally flexible to suit your business needs...

1. Market Research & Selection - 2 October 2018

Are you frustrated by ad hoc enquiries from all over the world? Would you like to start selling overseas but have no idea where to start? This workshop will help you to prioritise overseas markets using market research.

This workshop will cover:

How to use a practical model for selecting and prioritising export markets

How to prepare a research project plan to develop a strategic approach

Modelling for effective and time-saving desk research using the internet

Important factors when visiting an overseas market to conduct research and how to select and commission professional research

Information about marketing research support available to you through DIT

2. Routes to Market - 16 October 2018

Choosing the correct route to market can be one of the key critical factors for success in any market. Getting it right can lead to increased sales and profits.

This workshop will cover:

Understand the various ways you can sell into an overseas market

Develop an understanding of the best route for your business

Explore some common pitfalls and receive top tips on how to avoid them

3. Export Pricing - 30 October 2018

Improve your thinking and capability to set and manage export prices for your products and services across international markets.

This workshop will cover:

Cost factors in marketing and delivering products and services to overseas customers

The importance of knowing local market price levels and typical distribution channel margins in target markets

The importance of local customs with regard to pricing, negotiation, establishing contractual terms (including Incoterms) and managing ongoing business

Identifying alternative pricing strategies to achieve differing company objectives

Tips and hints on how to address pricing issues and increase your opportunity for export profitability

An awareness and understanding of DIT and UK Export Finance services

4. How to Internationalise your website - 13 November 2018

Opportunities for international online sales are huge, and still growing strongly. With a great digital presence you can access new markets and gain new customers 24 hours a day, often at low cost.

This workshop will be run by an E-Commerce Adviser from the Department for International Trade and promises to be a brilliant session that will give you insight into how to develop your site to have an international appeal.

You will learn:

How to get found in Google and International search engines

How to localise your e-commerce website

How to use online tools to gain valuable market insights

How to use social media with an international audience


Please note, places are very limited on these workshops. Your attendance will be confirmed via email after registration, signing up to this page does not guarantee entry.



This event is funded by West Midlands Chambers of Commerce’s ERDF SME International Growth Project and we therefore require attendees to complete and submit this simple online form unless your firm has done so already. In order to attend you must be an SME registered within the West Midlands. On receipt of this we will process your workshop place.