Anyone can apply to run an event in the Festival - running from 11 to 21 November. Events can be about any subject or business challenge and can take any form such as a workshop, debate, expo or event premises showcase.
Running an event is a great way for businesses and individuals to gain exposure for themselves. There are also many other benefits such as growing business networks or supply chains. There have been some great examples of this in previous Business Festivals.
In 2018, Wolford Wood’s biodiversity and well-being event led directly to them establishing new links with West Midlands city schools, future orders from a well-being business as well as discussions with a new purchaser for the industrial supply of hazel coppice.
Banksearch Information Consultancy ran a conference-style event which attracted more than 50 people. Entitled ‘Business Support - What Works? It focused on productivity challenges faced by the UK and explored how business support professionals can help to drive improvement and growth.
Amelia Armitage, Sales and Marketing Director at Banksearch said, “The feedback that we received was incredible. One hundred per cent of respondents rated the event as ‘good to excellent’ and said that they would ‘encourage others to attend next year’.
“It was a truly national event, with over 77 per cent of attendees travelling from outside the region and some coming from as far as Dorset, Blackpool and London!”
Craig Humphrey, managing director of the Coventry and Warwickshire LEP Growth Hub, said “The Business Festival is a perfect way for individuals and organisations to put themselves in the spotlight as a leader in their industry, by running events that may address common business issues or show great examples of innovation, products or services.
“Clearly, being a part of the biggest business event in the region will provide outstanding profile-raising and business growth opportunities. The event application portal is already open on the website. I would encourage everyone to take a look and see how they can get involved.
“We are looking for quality events that really enhance Coventry & Warwickshire’s enviable position at the forefront of commerce, culture, knowledge and innovation in the UK.”
The Festival was developed by the Coventry and Warwickshire Local Enterprise Partnership (LEP), the Coventry and Warwickshire LEP Growth Hub and it is headline partnered by Inspire Insurance.
Partners include Coventry University and CU Enterprises. It is sponsored by the FSB and supported by Deeleys, Coventry City of Culture, Coventry City Council Warwickshire County Councils and the district and borough councils of Nuneaton & Bedworth, North Warwickshire, Warwick, Rugby and Stratford.
Sponsorship opportunities are also still available which could lead to additional substantial benefits such as extensive brand exposure, guaranteed connections, introductions and business lead prospects.