Germany is the largest economy in Europe and the fourth strongest in the world with GDP of over €3 trillion. It is the West Midlands and UK’s largest export market in Europe and its consistently strong economic performance offers long-term growth potential for UK businesses. Join this webinar to learn more …
99% of all German companies are SMEs and it is the largest consumer market in the EU with a population of 80.6 million. The significance of the German marketplace goes well beyond its borders with a lot of trade conducted at some of the world’s largest trade events there, such as MEDICA, the Hannover Fair, Automechanika, and the ITB Tourism Show.
It’s a similar market to the UK with similar business risks and requirements. If your product or service is successful in the UK, there’s a good chance you’ll be successful in Germany but some German companies prefer to buy local, so you should think about what is unique about your product or service.
North Rhine Westphalia with 17.6 million people is the most populous and densely populated of 16 Germany’s federal states apart from the city-states of Berlin, Bremen, and Hamburg. Historically the coal and steel heartland of Germany, the economy now has particular strengths in mechanical engineering, metal and iron working as well as the creative sector with designers, artists and the advertising industry working out of refurbished industrial heritage sites. 27 of Germany’s top 100 firms are based there and it is a magnet for overseas investment and firms looking to grow their sales in Germany.
Join the webinar...
This webinar will tell you some of the basics about doing business with Germany and the support that DIT teams and our partners there can offer you.
NRW Invest will talk about the opportunities and strengths of that State and you’ll hear from DIT Germany’s automotive lead about trends in that very important sector for Germany and the West Midlands.
This webinar will be taking place between 10:00-11:00 on Friday 5 October, click to register for your free place at https://register.gotowebinar.com/register/2714221812391049995