Make the most of running an event at the Coventry & Warwickshire Business Festival

Wednesday 3rd of July 2019 11:36 AM

Businesses are being invited to a free workshop on Wednesday 10 July to find out more about the Coventry & Warwickshire Business Festival and how to get involved.

The Festival, running from 11-21 November, will be full of business events of all descriptions. Anyone can apply to run an event which can be about anything so long as it benefits other businesses or individuals in the region.

To help businesses with their event applications, festival organisers, Associate Events is running a free workshop from 1-3pm at the Techno Centre at Coventry University Technology Park. The workshop will cover the process; what to think about when organising and running an event; as well as tips on how get the best out of the Festival.

Alister de Ternant, managing director of Associate Events said, “This workshop is completely free to attend and is open to any business or organisation thinking of staging their own event as part of the Business Festival.

“We want people to use this time to come and find out more about the Business Festival process and how to put on a really useful event with stimulating, engaging content that will be attractive to the audience - and that people will want to attend. This is a great chance to ask questions and to get a real understanding of how to get the most out of running events in the Festival.”

Headline partnered by Inspire Insurance, the annual Business Festival was developed by the Coventry and Warwickshire Local Enterprise Partnership (CWLEP) and the CWLEP Growth Hub. It is now in its third year and attracts around 5,000 attendees and 100 events each year.

Craig Humphrey, managing director of the CWLEP Growth Hub (pictured left) said, “The Business Festival is the region’s largest business event. It is a time when the whole business community joins together to collectively showcase the strengths and outstanding potential for investment in this region, combining our efforts to be recognised as the Knowledge Capital of the UK.”

"We want as many businesses to get involved as possible, but we will be closely assessing each application to ensure that the events meet the criteria, are relevant, timely, useful and work well within the overall calendar. The steering group wants to send a clear message of ‘quality over quantity’ so that we end up with a tight, comprehensive programme that is beneficial to both businesses and the regional economy."

To register for the workshop, visit

For more information, or apply to run an event, visit or contact; 0247 601 1447. Event applications must be submitted by 9th September.